THE TEAM
Our world-class team is on a mission to help 1,000 women get Fit Over 40 and feel confident wearing anything they like by the end of 2025.

Rob Birkhead
Co-Founder & Head Coach
Passionate about learning and leading our team to deliver world-class results. A massive foodie who likes to balance it out by lifting weights, mountain biking and dog walks.

Ben Hughes
Co-Founder & Head of Marketing
Razor sharp logical thinker. A great listener who always knows the right coaching questions to get the most out of anyone. Loves mountain climbing, outdoor adventures and cooking & eating good food.

Yaz Arif
New Member On-Boarding
Can connect with anyone and everyone, with a wicked sense of humour. Committed to discovering people’s goals and creating a plan to turn their dreams into reality. Manchester United supporter who despairs at how little Rob & Ben know about football!

Dave Cooper
Coach Team Leader
His enthusiasm is as infectious as his organisational skills are second-to-none. Perfect for leading our world-class coaching team. A die hard Rotherham FC supporter and formidable 5-a-side player.

Rebecca Round
Support Coach
Dedicated to helping others succeed with their health and fitness goals, with a thirst for knowledge and talent for connecting with anyone and everyone. Loves travel and is currently living on the beautiful island of Maderia!

Nathalie Harris
Support Coach
With a degree in psychology and having lost 6 stone herself, Nat has a unique understanding of the psychology of weight loss and body confidence and is passionate about making a lasting change with everyone she coaches.

Laura Prada
Support Coach
Having worked in teaching for almost a decade, Laura knows the pressure and stress that comes from working in a position of responsibility. Outgoing, encouraging and motivating, Laura loves forming new connections and bringing out the best in everyone she works with.

Danni Andrew
Support Coach
Danni’s has a unique story, having battled through a life-threatening illness a decade ago, she realised her health couldn’t be taken for granted. Danni’s passionate about helping others get healthy and live their life to the fullest.

Simone Atallah
Support Coach
Having started working in a corporate career in London, before changing paths to become a London-based Personal Trainer, Simone knows all about the stresses that comes with a high pressure job (and how to manage them effectively!).

Kaf Harris
Customer Experience Assistant
Organised and efficient, Kaf ensures Rob & Ben don’t forget anything, and makes sure Trinity members get everything they need. She also loves flamingos!
OUR CORE VALUES


How you know you’re in the right place and your health and wellbeing is in the right hands, is by learning more about what drives us as a team.
Our core values aren’t some arbitrary box-ticking exercise, we live, breathe and champion our core values in everything we do.
Living our core values aren’t just our biased view, every single one of our clients scores us (from 0-10) each month so we know where we need to up our game.
As of June 2022, our 326 Fit Over 40 program members scored us at an average of 8.94 – we’re really proud of that!
