THE TEAM
Our world-class team is on a mission to empower 10,000 women to take back control of their lives around menopause by the end of 2026.
Rob Birkhead
Co-Founder & Head Coach
Passionate about learning and leading our team to deliver world-class results. A massive foodie who likes to balance it out by lifting weights, mountain biking and dog walks.
Ben Hughes
Co-Founder & Head of Marketing
Razor sharp logical thinker. A great listener who always knows the right coaching questions to get the most out of anyone. Loves mountain climbing, outdoor adventures and cooking & eating good food.
Dave Cooper
Head of Client Success
His enthusiasm is as infectious as his organisational skills are second-to-none. Perfect for leading our world-class coaching team. A die hard Rotherham FC supporter and formidable padel player.
Laura Prada
Support Coach
Having started her working life running theatre schools, Laura knows the pressure and stress that comes from working in a position of responsibility. Outgoing, encouraging and motivating, Laura loves forming new connections and bringing out the best in everyone she works with.
Natasha Allen
Support Coach
With over 10 years personal training experience alongside a fast-paced career in finance, Natasha has first-hand experience of the challenges that come with trying to stay fit and healthy whilst still keeping up with a demanding job.
Simone Atallah
Support Coach
Having started working in a corporate career in London, before changing paths to become a London-based Personal Trainer, Simone knows all about the stresses that comes with a high pressure job (and how to manage them effectively!).
Clodagh McGlynn
Support Coach
A women’s coaching expert with over 15 years of experience and a passion for empowering women aged 40 and beyond to become the best versions of themselves. As a busy mum of two daughters who’s also navigated the fast-paced world of corporate IT, she gets the struggle of balancing it all and how health and fitness often take a back seat.
Jen Carman-Chart
Support Coach
A highly-experienced personal trainer with over 12 years of expertise gained in both the UK and Australia. She has worked with professional sports teams and diverse clients, focusing on helping women improve metabolism, energy, and fitness through a balanced, holistic approach to health and wellness.
Lewis Horsley
Membership Advisor
With almost a decade of personal training experience coaching women in their 40s and 50s, Lewis has a deep understanding of what it takes to get Fit Over 40. As a Geordie, he also has the best accent on the team!
Yaz Arif
Membership Advisor
Quick-witted people person who was our first ever hire back in 2019! Committed to discovering people’s goals and creating a plan to turn their dreams into reality. Manchester United supporter who despairs at how little Rob & Ben know about football!
Declan Da Silva Pereira
Marketing Manager
Declan works with Ben and Rob to ensure we’re putting out the best possible social media content across all platforms and helps to publish our Top 10-ranked podcast.
Danni Andrew
Admin Specialist
Danni’s has a unique story, having battled through a life-threatening illness a decade ago, she realised her health couldn’t be taken for granted. Danni’s passionate about helping others get healthy and live their life to the fullest.
You know you’re in the right place and your health and wellbeing is in the right hands by learning more about our highly-experienced team.
We don’t hire anyone – every one of our team has gone through a vigorous vetting process and we only accept top-tier talent with years of experience working with women age 40+.
Every one of our clients rates their experience with us every single month so we know where we need to up our game.
As of December 2025, our 500+ Fit Over 40 coaching clients scored us at an average of 9.18 out of 10 – we’re really proud of that!
