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Message From Rob Birkhead

Message From Rob Birkhead

Co-Founder TRINITY

If you’re reading this I know a couple of things about you…

  1. You’re a committed Trinity member
  2. You’ve started seeing some positive changes

… and you want to lose the excess weight, fit back into your favourite clothes, feel incredible wearing anything you like and be confident maintaining all that long-term.

Inside Trinity, we call this making a Lifetime Transformation.

As you’ve probably realised by now…

Whilst there’s a LOT we can achieve in 12 weeks – making a lifetime transformation is not a 12-24 week game, it’s a 12-24 MONTH game.

There’s 4 key phases to a Lifetime Transformation, and each phase takes 3-6 months to complete.

Those phases are as follows:

  1. Reboot
  2. Reframe
  3. Reverse
  4. Maintain

I’ll explain more about what these are later, but for now you need to “get” one thing:

These 4 steps are critical to getting Fit Over 40, and maintaining it long term… and because none of the quick fix diets cover them, it’s also the reason most people regain all their weight loss within 3-6 months.

I don’t want that for you, and I’m sure you don’t either!

And that’s exactly why we created our 12-Month Membership

Over the next 12 months, we’ll save you £100’s off your lifetime transformation, fast-track you through every step of the process and ensure you make this a permanent change and you NEVER need to diet again.

You’ll see FASTER and BETTER results, more easily than ever before.

You’ll look different, you’ll think different and you’ll feel different – you’ll become one of those “fit & healthy people” who stays lean and toned almost effortlessly.

And as a “thank you” for being such a committed member…

When you sign up to the 12 Month Membership we’ll also throw in 6 bonuses…

  • Bonus #1 – 12 months of private 1-1 mentoring from Rob & Ben through the 12-Month member’s-only WhatsApp support group
  • Bonus #2 – Member’s-only hoodie, gym top or t-shirt shipped directly to your door (just like the ones the Trinity coaching team wear)
  • Bonus #3 – Priority support, so your coach replies to you first and you’ll get back on track after any wobbles as quickly as possible
  • Bonus #4 – 1-1 strategy call or S.O.S. call at any time when you feel you need a helping hand or boost of motivation
  • Bonus #5 – 10% discount off all future events & the TRINITY merch store
  • Bonus #6 – Save up to 50% off vs. paying monthly for 12 months

So not only do you get way more…

You get it all for a significantly smaller financial investment.

The catch?

You must make that investment for the next 12 months up-front.

…and we do it this way because we’ve learned from experience that members who continue on a month-to-month basis are MUCH more likely to quit as soon as they hit the first “speed bump” in the road…

…meaning they STOP doing all the things which were working for them and undo ALL the results they worked so hard to achieve!

On the other hand, those members who commit for 12 months and have that extra “skin in the game” are guaranteed to keep going even when they hit a speed bump…

…which means our 12-Month members are much more likely to succeed – which ultimately is why we’re here, and you’re here too!

But I’ve got to warn you, the 12-Month Membership isn’t for everyone…

We only accept between 5 and 10 members a month, on a first-come first-served basis.

This is to ensure we can continue to deliver all the bonus support, coaching and mentoring at the highest possible level.

So if you want in…

…to accelerate your results with our highest level of support and accountability… and to ultimately make that Lifetime Transformation

Then what you need to do now is simple…

Click the button below to start saving with the 12-Month Membership now:

WHAT WILL HAPPEN NEXT?

After you apply, Rob or Ben will be in touch personally to review your application

If you application is accepted, we’ll complete the sign up process on the phone and you’ll lock in those savings and get access to your 6 bonuses right away, so that you’ll immediately accelerate your results

We’d love to welcome you inside the 12-Month Memberhip, where you’ll supercharge your results and save £££s in the process…

The application only takes 2-minutes, so there’s nothing to lose (except more weight – and faster!)

Click the button below to start saving with the 12-Month Membership now: 

What Are The 4 Phases of a Lifetime Transformation?

Most people think weight loss is just about losing weight

“If I just lose X amount of weight, then I’ll be happy…

…and hopefully, this time it’ll be different and I’ll keep it off”

But as you know, it’s not that simple.

You’ve lost weight before, but you’re here because it hasn’t stayed off

It’s not because you couldn’t lose the weight…

(Although maybe that was the case if you were following the wrong approach after turning 40)

But it’s also because you couldn’t keep it off when life got in the way…

And it’s not your fault – diets only focus on the first phase of making a Lifetime Transformation: Reboot

(And they often don’t even do a good job of that one!)

But there’s actually FOUR critical phases to making a Lifetime Transformation, which must be worked through sequentially in order to lose the weight and keep it off for good

Let me explain…

PHASE 1: REBOOT

This is a BODY phase

This means it’s focused on optimising the body for weight loss

In our Fit Over 40 program, this means optimising everything for your changing hormones – specifically cortisol, oestrogen and progesterone

This will get the weight moving

But what about when life throws you a curveball?

What about when a family member gets ill, half your team are off sick at work or the scales aren’t changing even after a week of hard work?

It’s so easy to say “Sod it” and throw in the towel or treat yourself, isn’t it?

And that’s normal, it happens to everyone every now and again

But if it happens all the time – if every time those thoughts enter your head, you give in to them and spend a week off track – your results will only ever be temporary

Which brings me onto Phase 2: Reframe…

PHASE 2: REFRAME

This is a MIND phase

You see, in order to be one of those “fit & healthy” people who look amazing and seem to maintain it effortlessly, you need to THINK like one of those people

YEARS of dieting (plus your upbringing) will have conditioned your mind to think a certain way…

And that way of thinking will have dictated all the challenges you’ve faced with food, your body and your weight

– Bad day at work => I need a treat
– Achievement at work => I deserve a treat

You know these thoughts aren’t helpful, but it can feel impossible to resist in the moment, almost like you’re on autopilot

It’s like a computer where the Hard Drive has become corrupted – no matter how many times you try and make it work, it ALWAYS fails

You need to reprogram the hard-drive, so the computer works properly again and does what you want it to

This is exactly what Phase 2 is all about

In Phase 2 we use our powerful Thought Transformer and Stress Shield tools to reprogram your mind…

…so you’ll stop thinking like the old you, and start thinking like someone who stays fit & healthy effortlessly

Life’s curveballs will no longer derail you, and you’ll get to your weight goals infinitely quicker…

…and keep it off no matter what… as long as you also complete Phases 3 & 4 afterwards

PHASE 3: REVERSE

Losing weight impacts your metabolism

And this happens even when doing LIST training, which has a very positive effect on your metabolism (when almost all other forms of exercise slow it down over time)

This is because your body has in-built survival mechanisms…

…and so it adapts your metabolism to the amount of calories coming in

Meaning your “maintenance calories” – the amount you can eat to maintain your weight – drops over time

Even with a balanced approach like we use inside our Fit Over 40 program, where we only marginally reduce calories to keep cortisol levels optimised, this still happens

And the BIG mistake most people make…

…is once they reach their weight loss goals, they immediately go back to eating “normally”

This means they end up eating MORE than their maintenance calories and gaining weight rapidly

That post-diet weight regain is frustrating and demoralising – I don’t want it to happen to you this time, and I’m sure you don’t either

However, it doesn’t have to be this way

In the Reverse phase, we use a scientifically-proven process called Reverse Dieting… where we carefully adjust your calories over a 12-24 week period, to rebuild your metabolism and avoid ANY weight gain

In fact, many members continue to lose weight and get leaner following this process!

…and once they’ve completed the Reverse process, their metabolism is on fire, so they can actually eat MORE than they could before Trinity and still maintain their weight, provided they complete the final Phase…

PHASE 4: MAINTAIN

Diets don’t teach people how to maintain their weight

It’s not profitable – if they skip this step, you’ll regain the weight and come back and pay them more!

However, that doesn’t sit well with our values – a real success story to us is when someone loses the weight for good and maintains it forever – that Lifetime Transformation

In order to maintain successfully there’s actually a sequence of steps that need to be followed…

…to transition from tracking everything, to intuitive eating…

…to know how much and what balance of exercise is needed…

…and to peel back the layers of accountability over time…

It’s kind of like teaching a child to ride a bicycle on their own…

You start with the balance bike, move onto the stabilisers, then when they’re ready, remove the stabilisers and support them whilst they find their feet and build their confidence

Follow that process and they’ll know how to ride a bike for life – you never forget once you’ve learned!

And that’s exactly what we do in the final phase – Maintain

We’ll support you gradually whilst we take those stabilisers off, so you’ll know exactly what you need to do, all whilst living your normal life and without having to track and monitor everything… and we’ll make sure you’re 100% confident maintaining everything long-term.

Complete the Four Phases and that Lifetime Transformation is yours

Yes, it might take 12-24 months… but you’ll never need to worry about your weight again OR waste another penny on another diet, supplement, shake or slimming club again…

Sound good?

Start saving with the 12-Month Membership now:

12-month MEMBER’S RESULTS

Lou Lost 7.5 Stone & Has Maintained Within 3lbs With Ease

“Just back from my first beach holiday in 4 years and wanted to send you this photo next to one before TRINITY. I can’t tell you how brilliant I feel and wanted to say thank you for everything again.

First picture is nearly 17 stone and a size 22, second picture is nearly half that and I’m a comfy size 8. I’ve been within a 3 pound range now since hitting goal in April last year and I’ve never felt better or stronger.

I’m not entirely sure this is the most flattering picture in a bikini but compared to my old self I feel like a healthy supermodel inside. Taken 48 years to get there. Thanks again xx”

Rachel Is Lighter Than At Any Point In Her Adult Life

“I have lost more than 2 stone and am now lighter than at any point in my adult life. I have lost 5 inches from my hips and 4 inches from my waist. My legs are much more toned and I don’t feel pear-shaped anymore.

The biggest difference is in muscle tone – I can finally look at my bum in the mirror without shame and embarassment! I have had to put all my old trousers away and buy new size 8 clothes – amazing!

Everything else is aligning and I am creating a life that I want to live. I am braver about my work and do not feel anxious about doing freelance consultancy rather than getting a full time role as it is completely in tune with my values of freedom and flexibility.”

Patricia Dropped From A Size 14 To An 8 & Can Now Wear Whatever She Likes

“It’s been a great journey. Christmas last year, I remember going out on a massive shopping spree and buying a couple of dresses for Christmas parties and New Years parties and it was amazing. I remember going into the shop and literally trying on about 10 dresses and every single dress looked amazing and I remember standing there saying to my husband, “I don’t know which one to get.” And he said, “Well, you’re not having all 10, Pat.” It was just like such a pleasure to actually be able to go shopping again and actually enjoy looking at myself in the mirror and thinking, “Yes,” kind of like I’ve got my figure back again. That was just really, really exciting.

HOW TO JOIN THE 12-month membership

 We only accept between 5 and 10 12-Month Members a month, and it’s on a first-come first-served basis. 

This is to ensure we can continue to deliver all the bonus support, coaching and mentoring at the highest possible level.

After you apply, Rob or Ben will be in touch personally to review your application

If you application is accepted, we’ll complete the sign up process on the phone and you’ll get access to your 6 bonuses right away, so that you’ll immediately accelerate your results

We’d love to welcome you inside our 12-Month Membership, where you’ll supercharge your results and save £££s in the process

The application only takes 2-minutes, so there’s nothing to lose 

So if you want in…

…to accelerate your results with our highest level of support and accountability… and to ultimately make that Lifetime Transformation

Then what you need to do now is simple…

Click the button below to start saving with the 12 Month Membership now: